Guidelines for Exceptional Web Design, Usability, and User Experience

Guidelines for Exceptional Web Design, Usability, and User Experience

Simplicity While the look and feel of your website is important, most visitors aren’t coming to your site to evaluate how slick the design is. Instead, they’re coming to your site to complete some action, or to find some specific piece of information. Adding unnecessary design elements (i.e., elements that serve no functional purpose) to...

Retargeting

Retargeting

Retargeting works by keeping track of visitors to your website and displaying your ads as they move around the web and visit other websites. On a technical level, this is done by placing anonymous retargeting “cookies” in the browser of those who visit your website. This enables retargeting platforms such as AdRoll to display...

A Guide to Launching New Campaigns on Social Media

A Guide to Launching New Campaigns on Social Media

Top tips when launching a social media campaign: 1) Be authentic – not promotional Avoid appearing overly promotional, because it won’t appeal to consumers and definitely won’t engage them to follow you. Instead try to tie your content into current events or cultural moments that are of interest to your audience. Not only responding...

Lead Generation for Your Business

Lead Generation for Your Business

Here are some  key strategies for boosting your lead generation campaigns. Knowing your audience This is where it all starts. If you don’t know your audience, you won’t be able to make informed decisions about what content to write to meet their needs and interests. Get this right and the following points become that...

The Main Content Marketing Metrics You Should Track

The Main Content Marketing Metrics You Should Track

Creating a range of engaging content is essential to your marketing strategy. But how do you actually know if that content is engaging? Strategies need to be adaptable and versatile, ready to change in an instant to meet the ever-evolving needs of consumers. The only way to stay on top is by tracking your content...

Making Responsive Design Work

Making Responsive Design Work

In the not too distant past, the main approach towards ensuring a great online experience for both desktop and mobile users involved creating completely separate pages. This was time consuming, required double the amount of work and resources, could lead to possible lapses in continuity across devices and offered poor scalability. This gave rise...