Keyword Research

Keyword Research

It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases...

Blogging For Your Business

Blogging For Your Business

It’s All About The Brand When it comes to writing a blog you want to make sure that you stick to what people expect of your brand. If you know your brand is recognised for its friendly tone of voice and is accessible to your customers, then your blog also needs to do the...

SEO For Beginners

SEO For Beginners

What is Search Engine Optimisation (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to...

How To Improve Return!

How To Improve Return!

More and more marketers are making potentially ill-judged, all-too-swift investments in new platforms in an effort to reverse declining response rates, caused for a raft of reasons: increased marketing channels, customers having more choice and savvy consumers zoning out prolific advertising, to name just a few. So, what can marketers do to improve returns...

Customer Experience Tools that Benefit Businesses and Customers

Customer Experience Tools that Benefit Businesses and Customers

ECOMMERCE EMAILS SHOULD BE MOBILE OPTIMISED Email is still one of the biggest ROI drivers in ecommerce. Referral schemes or email offers sent via newsletters can often start a new relationship with a business, or they can bring a lost client back. Presenting new products and deals in the form of a newsletter can...

Responsive Web Design Explained!

Responsive Web Design Explained!

You’ve probably heard the term but what does it actually mean? What is it? Responsive web design is a modern approach of creating a website which provides an optimal viewing experience no matter what the device. For example, if a responsive website is viewed on a mobile phone, you as the will not need...

How To Attract An Audience Through Good Instagram Captions!

How To Attract An Audience Through Good Instagram Captions!

Instagram is based all around imagery and visuals. The quality of your photos will influence the way you gain iInstagram followers and differentiate you from your competitors. You need them to become interested in the brand and what it is all about. Showing off what the business is like in real time, the human...

Social Media Audiences for Small Businesses

Social Media Audiences for Small Businesses

Understand your audience If you don’t know who your audience is, it doesn’t matter what tools and apps you have in place. So, the first step is to define your target audience. Take your typical customers. • Are they male or female? • What age are they? Are they Millenials, Gen Xers or baby...