Old Media Meets The Web The Wall Street Journal Some things never change — one being that most of the Wall Street Journal’s website is behind a paywall. BBC No one would accuse the BBC’s current website of being the prettiest site around, but the British network has come a long, long way from...
Cost per action, or CPA – sometimes referred to as cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion. Generally, your CPA will be higher than your cost per click or CPC, because not everyone who clicks your ad will go on to...
So how do you go about lowering the price you’re paying for each click, while sustaining the value of you visits? There are to key paths: raise you quality score Google has created an automated system that offers pricing discounts to well-managed PPC campaigns with high Quality Scores. Currently, accounts with quality scores of...