Over recent years social media has become the pinnacle in promoting your business to a wider audience online. We have listed a short taster of points to consider…
1. Increase website traffic using social media…
Social media can be a great way to increase the chance of a potential client or customer arriving at your website. Simply posting statuses and tweets relevant to your company along with a link through to your website is one of the easiest wheres to increase traffic to your website. Our tip would be to post not only consistently but with relevant information to attract new and existing custom.
2. Add your business to LinkedIn
I’m sure you have heard of LinkedIn but a lot of companies shirk away from adding their presence to this Social Network. However, LinkedIn is now essential to increasing the profile of both new and established businesses. This social network helps provides your company with credibility and access to a wide network of other professionals, which in turn could potentially create sales opportunities.
3. Scheduling Tweets and Sharing Content
There are a range of social media tools available that can take the hassle out of sharing content on multiple social media platforms. Using tools such as Hootsuite (or dlvr.it) can save you time by giving you the ability to schedule messages and easily manage your social accounts. Simply post once and Hootsuite will distribute your content across all social networks that matter to your business for you.
4. Social Media Reach
With social media becoming part of lots of peoples day to day life, using social media advertising is an excellent way to reach potential customers. If you want to actively promote your business, the days of simply sticking with magazines and flyers are in the past… Investing in social media advertising should be an integral part of your social media strategy. However, we don’t advise that you jump in with both feet, knowing how to use social media ads effectively is something everyone should take the time to learn before investing a large budget into advertising. We advise to start small and work your way up as your strategy begins to show results.
5. Engage with your clients
A lot of businesses find it easy to attract potential clients by sharing relevant and interesting content. However, we know a lot of companies fall down at this point by neglecting to engage with their clients.
Customers like to be involved and to feel that their comments are valued by you. A simple ‘thank you for following’ or ‘thank you for your comment’ is enough to show you that you appreciate their opinion and possible future custom. In addition, personalising a reply by adding a name shows that a member of your company is taking the time to post and read others views rather than an automated service – this can tempt them to engage with your posts in future.
Another way to engage with your clients, would be to follow them back and even share or retweet their content. Not only does this show you are active on social media and interested in your clients opinion, it also keeps your company fresh in their minds. For some social media enthusiast a simple share of one of their posts can mean a big deal to them and after all your company making them smile can only be a good thing.
Thank you for taking the time to read this article and we hope it was of use to you, if you have any questions or would like to talk to a member of our team regarding this social media article or any other aspect of marketing please get in touch.