LinkedIn Advert Types
Like Twitter & Facebook, with LinkedIn you have the choice to create either an Ad or a Sponsored Update.
An ad is like your standard banner advertisement: it contains a picture and not much text, placed on the side of the screen.
Here is what the ad would look like in users’ news feeds. They will show up in the right column of the homepage.
There are 2 types of sponsored updates.
Direct sponsored content is a post that shows in users’ news feeds that doesn’t go on your own page. A standard post is a post on your own LinkedIn page that is ‘boosted’ with a budget and can also show up in users’s feeds.
With sponsored content you can use tracking code to inform you as to which led are coming from paid channels, go deep into targeting audiences, and test out several different adverts to which which one performs best and has the best ROI.
This is what a sponsored update looks like on your users’ newsfeed.
Setting Up Your LinkedIn Campaign
- Once you have logged into your LinkedIn account, go to linkedin.com/ads and click select to choose your chosen advert type.
- Choose what company the advert is for.
- Name your campaign.
- Decide whether you’d like to sponsor existing content to create a new direct sponsored content. To create direct sponsored content click the “create new sponsored content” button and type in the copy.