Producing Quality Content

Producing Quality Content

Content is what inspires, educates and compels your users. It inspires them to try new things, educates them to take action and encourages them to come back for more. It also helps search engines to pick up your website for certain search phrases and terms. The challenge is that now your users are expecting...

Test how mobile-friendly your website is

Test how mobile-friendly your website is

For many of our clients they now boast a fully responsive website. Interested in seeing how well your website responds? If you haven’t updated your website yet, test out it’s performance with this quick test! CLICK HERE

Social Media Content Ideas

Social Media Content Ideas

Follow Daily Themes Choosing themes for specific days of the week will make it easier to come up with content for your social media accounts. Recurring themes also create consistency for your brand and give your audience something to look forward to every day. Try one or a combination of these themes and see what receives the most engagement from...

What Big Websites Looked Like When They First Launched

What Big Websites Looked Like When They First Launched

Old Media Meets The Web The Wall Street Journal Some things never change — one being that most of the Wall Street Journal’s website is behind a paywall. BBC No one would accuse the BBC’s current website of being the prettiest site around, but the British network has come a long, long way from...

Lowering CPC While Maintaining Value

Lowering CPC While Maintaining Value

So how do you go about lowering the price you’re paying for each click, while sustaining the value of you visits? There are to key paths: raise you quality score Google has created an automated system that offers pricing discounts to well-managed PPC campaigns with high Quality Scores. Currently, accounts with quality scores of...

What Is Cost Per Click (CPC)?

What Is Cost Per Click (CPC)?

Cost Per Click (CPC) refers to the actual price you pay for each click in your-pay-per-click (PPC) marketing campaigns. what is a cpc? A “click” on one of your PPC text ads represents a visit, or an interaction with your company’s products/services. Every click in a PPC campaign represents attention from a person who...

What Is Quality Score? (QS)

What Is Quality Score? (QS)

Quality Score is Google’s rating of the quality and relevance of both keywords and PPC ads. It is used to determine your cost per click and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your QS depends on multiple facts, including: Your click-through rate (CTR) The relevance...

Click Through Rate

Click Through Rate

Achieving a high click-through rate is essential to your PPC success, because it directly affects both your Quality Score and how much you pay every time someone clicks you search ad. Click-through rate (CTR) is a metric that measures the number of licks advertisers receive on their ads per there number of impressions. so...

Managing Your PPC Campaigns

Managing Your PPC Campaigns

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analysing the performance of your account and making the following adjustments to optimise your campaigns. Add...