Why is Content Marketing Important?

Why is Content Marketing Important?

Why you should be doing content marketing for your business! Increased Organic Visibility & Traffic Content helps to build organic visibility, both directly by appearing for long tail searches and indirectly by supporting the primary category, service and product level pages with supplementary information around niche topics. Nowadays, it is common to see sites...

‘The Agony Of Trying To Unsubscribe’ – James Veitch

‘The Agony Of Trying To Unsubscribe’ – James Veitch

Here at Give The Dog A Bone we’d hate to bombard you with unwanted emails! We thought you’d appreciate this short clip of how to deal with pestering email campaigns! It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company...

Producing Quality Content

Producing Quality Content

Content is what inspires, educates and compels your users. It inspires them to try new things, educates them to take action and encourages them to come back for more. It also helps search engines to pick up your website for certain search phrases and terms. The challenge is that now your users are expecting...

Test how mobile-friendly your website is

Test how mobile-friendly your website is

For many of our clients they now boast a fully responsive website. Interested in seeing how well your website responds? If you haven’t updated your website yet, test out it’s performance with this quick test! CLICK HERE

What Big Websites Looked Like When They First Launched

What Big Websites Looked Like When They First Launched

Old Media Meets The Web The Wall Street Journal Some things never change — one being that most of the Wall Street Journal’s website is behind a paywall. BBC No one would accuse the BBC’s current website of being the prettiest site around, but the British network has come a long, long way from...

Simplify your Online Marketing Campaign

Simplify your Online Marketing Campaign

Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...

Allow Your Team To Get The Job Done

Allow Your Team To Get The Job Done

Understanding business teams Relying on spreadsheets can no longer support today’s mobile employees. Business teams now both want and need to work in a more agile way and this will accelerate even further as the digitally-savvy ‘millennials’ enter the workforce. Therefore, business leaders need to understand how their teams are working today, and also...

Jump Xtreme Lands With A Bounce!

Jump Xtreme Lands With A Bounce!

We’re really excited to have been a part of the Jump Xtreme Tamworth website and park launch! After being involved with the project right from the start, developing the brand, website and other marketing collateral we can now finally celebrate it’s grand opening! From start to finish Give The Dog A Bone have worked closely with Jump Xtreme to...

How To Improve Return!

How To Improve Return!

More and more marketers are making potentially ill-judged, all-too-swift investments in new platforms in an effort to reverse declining response rates, caused for a raft of reasons: increased marketing channels, customers having more choice and savvy consumers zoning out prolific advertising, to name just a few. So, what can marketers do to improve returns...

Customer Experience Tools that Benefit Businesses and Customers

Customer Experience Tools that Benefit Businesses and Customers

ECOMMERCE EMAILS SHOULD BE MOBILE OPTIMISED Email is still one of the biggest ROI drivers in ecommerce. Referral schemes or email offers sent via newsletters can often start a new relationship with a business, or they can bring a lost client back. Presenting new products and deals in the form of a newsletter can...