Here at Give The Dog A Bone we’d hate to bombard you with unwanted emails! We thought you’d appreciate this short clip of how to deal with pestering email campaigns! It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company...
ECOMMERCE EMAILS SHOULD BE MOBILE OPTIMISED Email is still one of the biggest ROI drivers in ecommerce. Referral schemes or email offers sent via newsletters can often start a new relationship with a business, or they can bring a lost client back. Presenting new products and deals in the form of a newsletter can...
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...
Every time you receive a message on your smartphone that your prescription is ready for collection, your delivery is on its way or that business flight has been delayed, what’s really happening? You, the customer, are getting real benefit from proactive communication strategies. But what’s the secret of doing all that right? It comes...
Companies spend many days wondering how they can improve customer loyalty. It’s no wonder why. Access to customers is growing – a marketers dream – but at the same time, customer loyalty is getting harder and harder to achieve. The challenge is the many paths to take when it comes to building the customer...
Email marketing Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website. Email marketing has the benefit of lower costs and...
The mobile is a powerful tool: 4.8 billion of the 6 billion people on the planet have one with 90% saying their phone is at arm’s reach for 14 hours of the day. Therefore it makes sense that businesses are seeking ways to utilise this small handheld device in communicating with their customers. Yet,...
An experience that leaves people happy and fulfilled should be your number one priority for any marketing agenda! With customer satisfaction, or rather dissatisfaction, carrying ever more influence, there is no room for slack and so much room for improvement. We’ve all read some less than flattering reviews. Great unless your client or business...
Nowadays emails are a vital part of any successful business, but are you aware of the different options available to your company? It is important to know the difference between the various solutions to ensure you choose the one which suits your companies needs. In this post I will run through the basic pros...