Why is Content Marketing Important?

Why is Content Marketing Important?

Why you should be doing content marketing for your business! Increased Organic Visibility & Traffic Content helps to build organic visibility, both directly by appearing for long tail searches and indirectly by supporting the primary category, service and product level pages with supplementary information around niche topics. Nowadays, it is common to see sites...

Impacts of Cloud Computing in Online Marketing

Impacts of Cloud Computing in Online Marketing

Cloud computing continues to change the way businesses conduct business. Internet marketing has greatly been impacted by this new trend. This is because of the numerous benefits that cloud computing offers such as transforming the way marketers interact with customers. Cloud computing has also made the storage as well as the distribution of data...

Blogging For Your Business

Blogging For Your Business

It’s All About The Brand When it comes to writing a blog you want to make sure that you stick to what people expect of your brand. If you know your brand is recognised for its friendly tone of voice and is accessible to your customers, then your blog also needs to do the...

How To Attract An Audience Through Good Instagram Captions!

How To Attract An Audience Through Good Instagram Captions!

Instagram is based all around imagery and visuals. The quality of your photos will influence the way you gain iInstagram followers and differentiate you from your competitors. You need them to become interested in the brand and what it is all about. Showing off what the business is like in real time, the human...

Best Practices For Writing Content

Best Practices For Writing Content

Be wise when selecting your keywords You should write your content for your audience and not the search engines. You must however include a little optimisation. When it comes to optimising: Include a selected keyword in your copy/content. Don’t mention it too many times! Select one primary keywords and some supporting ones to go...

The Rise Of Snapchat – Another Social Media Giant

The Rise Of Snapchat – Another Social Media Giant

Snapchat, the video and picture messaging system that has exploded and changed the way in which we communicate with each other. More and more our society is in constant need of accessing information on their own time- getting what they want, when they want it. Snapchat fits this niche perfectly; creating a communication system...

Enhancing Page Speed

Enhancing Page Speed

Google page load speed plays an important part in your websites success. The page load speed impacts the user experience and total number of conversions you ultimately get. A 1 second delay in page load time results in: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions 47% of people...

Advertising On LinkedIn

Advertising On LinkedIn

LinkedIn Advert Types Like Twitter & Facebook, with LinkedIn you have the choice to create either an Ad or a Sponsored Update. An ad is like your standard banner advertisement: it contains a picture and not much text, placed on the side of the screen. Here is what the ad would look like in...

Advertising On Twitter – Twitter Ad Types

Advertising On Twitter – Twitter Ad Types

You have a choice between several different options if you a looking to pay for advertising on Twitter. Promoted Tweets, Followers (Promoted Account), app installs or engagements, or video  views on Twitter. When deciding between the options, think about what your goal is. Do you want people to view your blogs or visit the...

Email Marketing Rules The Roost For ROI

Email Marketing Rules The Roost For ROI

Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1.¬†Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...