Keyword Research

Keyword Research

It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases...

The Main Content Marketing Metrics You Should Track

The Main Content Marketing Metrics You Should Track

Creating a range of engaging content is essential to your marketing strategy. But how do you actually know if that content is engaging? Strategies need to be adaptable and versatile, ready to change in an instant to meet the ever-evolving needs of consumers. The only way to stay on top is by tracking your content...

Best Practices For Writing Content

Best Practices For Writing Content

Be wise when selecting your keywords You should write your content for your audience and not the search engines. You must however include a little optimisation. When it comes to optimising: Include a selected keyword in your copy/content. Don’t mention it too many times! Select one primary keywords and some supporting ones to go...

Building an online reputation

Building an online reputation

what is link building? Link building is the process of acquiring links from other websites to your own. This is an extremely important element to the SEO process – Google was initially built focussed primarily on links around the web. Onsite SEO: are the changes you make to your website, with the overall aim of telling...

CONTENT IS KING

CONTENT IS KING

Page Content Since search engines are increasingly placing more emphasis on content, and in particular text, it is very important to include a considerable amount of text on your pages.  However, it is even more important that visitors have a good experience when visiting your website, so the quality of your content and relevance to...

Implementing SEO changes

Implementing SEO changes

This blog will show you how you can now make changes to your websites to improve your visibility on search engines. title tags The Title of each page on your website should be an accurate, concise description of the content on the page.  This is a very important element of “On Page” Search Engine Optimisation. Here...