What Is Cost Per Click (CPC)?

What Is Cost Per Click (CPC)?

Cost Per Click (CPC) refers to the actual price you pay for each click in your-pay-per-click (PPC) marketing campaigns. what is a cpc? A “click” on one of your PPC text ads represents a visit, or an interaction with your company’s products/services. Every click in a PPC campaign represents attention from a person who...

What Is PPC? – Introduction

What Is PPC? – Introduction

PPC stands for PAY-PER-CLICK, a model of internet marketing i which advertisers pay a fee each time one of their adverts is clicked.Basically, it’s a way of ‘buying’ visits to your website, rather than earning those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to...

How To Improve Return!

How To Improve Return!

More and more marketers are making potentially ill-judged, all-too-swift investments in new platforms in an effort to reverse declining response rates, caused for a raft of reasons: increased marketing channels, customers having more choice and savvy consumers zoning out prolific advertising, to name just a few. So, what can marketers do to improve returns...