Simplify your Online Marketing Campaign

Simplify your Online Marketing Campaign

Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...

Improve the structure of your URL’s

Improve the structure of your URL’s

Creating descriptive categories and filenames for your content on your website can not only help keep your site tidy and organized – it can lead to more accessible crawling by search engines. Lots of URLs can be confusing and unfriendly to the average user – visitors may be intimidated by extremely long, cryptic words....