The importance of having a great website!

The importance of having a great website!

Why is it important to have a quality website? People use the internet on a daily basis. They search the internet for businesses, products, services, shopping and information. When they search for something you offer or specifically for your business, you want to show up and not just show up- but show up and...

2017 Top Tips For Marketers

2017 Top Tips For Marketers

Successful content marketers experience 7.8x more website traffic than businesses that don’t produce quality content While high-quality content is difficult to produce without the skills and knowledge, the outcomes of it can be very rewarding. People who succeed at becoming leaders in the world of content marketing are producing compelling and engaging content. The...

Ways to Optimise your Content for the Web Reader

Ways to Optimise your Content for the Web Reader

Imagine you pick up a book – it’s a single piece of content that you’re very likely to read from beginning to end. A newspaper – there’s more variety, but you’ll probably read three or four articles in full. What happens though when you get to the internet and are swamped by choice? With...

‘The Agony Of Trying To Unsubscribe’ – James Veitch

‘The Agony Of Trying To Unsubscribe’ – James Veitch

Here at Give The Dog A Bone we’d hate to bombard you with unwanted emails! We thought you’d appreciate this short clip of how to deal with pestering email campaigns! It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company...

Producing Quality Content

Producing Quality Content

Content is what inspires, educates and compels your users. It inspires them to try new things, educates them to take action and encourages them to come back for more. It also helps search engines to pick up your website for certain search phrases and terms. The challenge is that now your users are expecting...

Test how mobile-friendly your website is

Test how mobile-friendly your website is

For many of our clients they now boast a fully responsive website. Interested in seeing how well your website responds? If you haven’t updated your website yet, test out it’s performance with this quick test! CLICK HERE

What Big Websites Looked Like When They First Launched

What Big Websites Looked Like When They First Launched

Old Media Meets The Web The Wall Street Journal Some things never change — one being that most of the Wall Street Journal’s website is behind a paywall. BBC No one would accuse the BBC’s current website of being the prettiest site around, but the British network has come a long, long way from...

What Is PPC? – Introduction

What Is PPC? – Introduction

PPC stands for PAY-PER-CLICK, a model of internet marketing i which advertisers pay a fee each time one of their adverts is clicked.Basically, it’s a way of ‘buying’ visits to your website, rather than earning those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to...

Minimising Your PPC Costs

Minimising Your PPC Costs

Pay-per-click advertising is one of the most powerful tools available for online marketers, giving companies of all sizes an opportunity to reach their audience quickly and efficiently, whatever their budget. The accessibility of PPC makes it easy for anyone to run their own campaigns, but costs can quickly mount if you don’t follow best...

Blogging For Your Business

Blogging For Your Business

It’s All About The Brand When it comes to writing a blog you want to make sure that you stick to what people expect of your brand. If you know your brand is recognised for its friendly tone of voice and is accessible to your customers, then your blog also needs to do the...