The Main Content Marketing Metrics You Should Track

The Main Content Marketing Metrics You Should Track

Creating a range of engaging content is essential to your marketing strategy. But how do you actually know if that content is engaging? Strategies need to be adaptable and versatile, ready to change in an instant to meet the ever-evolving needs of consumers. The only way to stay on top is by tracking your content...

Making Responsive Design Work

Making Responsive Design Work

In the not too distant past, the main approach towards ensuring a great online experience for both desktop and mobile users involved creating completely separate pages. This was time consuming, required double the amount of work and resources, could lead to possible lapses in continuity across devices and offered poor scalability. This gave rise...

What Are The Benefits Of CRM?

What Are The Benefits Of CRM?

Customer relationship management are centralised databases CRMs store all your prospect information in one place, so you never need to dig through your own files to find something. CRMs automate data entry With CRM, you never need to spend time logging emails, calls or meetings again. It’s all do automatically! CRMs include your prospects’...

Best Practices For Writing Content

Best Practices For Writing Content

Be wise when selecting your keywords You should write your content for your audience and not the search engines. You must however include a little optimisation. When it comes to optimising: Include a selected keyword in your copy/content. Don’t mention it too many times! Select one primary keywords and some supporting ones to go...

Enhancing Page Speed

Enhancing Page Speed

Google page load speed plays an important part in your websites success. The page load speed impacts the user experience and total number of conversions you ultimately get. A 1 second delay in page load time results in: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions 47% of people...

Building an online reputation

Building an online reputation

what is link building? Link building is the process of acquiring links from other websites to your own. This is an extremely important element to the SEO process – Google was initially built focussed primarily on links around the web. Onsite SEO: are the changes you make to your website, with the overall aim of telling...

Keyword Analysis – Choosing the best key phrases for your website

Keyword Analysis – Choosing the best key phrases for your website

Finding the right/best key phrases for your website is an extremely important part of SEO and arguably the most important activity you will undertake on your website. Ranking for relevant and correct keywords can either make or break your website. This is not simply a case of finding the phrases with he highest search...