Here are some key strategies for boosting your lead generation campaigns.
Knowing your audience
This is where it all starts. If you don’t know your audience, you won’t be able to make informed decisions about what content to write to meet their needs and interests. Get this right and the following points become that much easier.
Making your content skim-able
Website visitors won’t ever become leads if they bounce off your blog. Have a look at almost any company blog and you are likely to encounter the infamous “wall of text” – a massive tract of words all lumped together in one paragraph. This is an immediate turn-off for your visitors, they see all the text and they click the back button immediately.
Break your content up by using headings, sub-headings, pictures and bullet points. These help your reader easily digest the information and provides a road map for the article.
Call to action
You want your call to action button or form to be featured as prominently as possible on every blog post so that it is visible. There is no guarantee that if you put the form or CTA at the bottom of a post that people will take the time to scroll down that far. If you look at a typical heat map, focus is nearly always placed towards the top of the page as the reader is more likely to be interested at the beginning.
Optimising your forms
To put it simply, a form can be too long. Think of it this way. You want to get the maximum amount of information you need from the prospect without discouraging them completely from filling in the form at all.
It’s an art to strike a balance between the number of form fields you need versus the number that you want. Keep them simple and you can always garner more information in the future by asking your prospects to fill in additional forms that will lead them further down the funnel.
These tips can greatly benefit your lead generation efforts. Put them into action today and over time you will find your website is generating an increased number of leads, of better quality.