What Is Quality Score? (QS)

What Is Quality Score? (QS)

Quality Score is Google’s rating of the quality and relevance of both keywords and PPC ads. It is used to determine your cost per click and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your QS depends on multiple facts, including: Your click-through rate (CTR) The relevance...

PPC Keyword Research

PPC Keyword Research

Keyword research for PPC can be incredibly time-consuming, but it is also VERY important. Your entire PPC campaign is built around your chosen keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign you are probably...

Minimising Your PPC Costs

Minimising Your PPC Costs

Pay-per-click advertising is one of the most powerful tools available for online marketers, giving companies of all sizes an opportunity to reach their audience quickly and efficiently, whatever their budget. The accessibility of PPC makes it easy for anyone to run their own campaigns, but costs can quickly mount if you don’t follow best...

Social Media Lessons from the US Election

Social Media Lessons from the US Election

7 Hashtags to Follow With the 2016 US presidential election inching closer, candidates are ramping up their social media efforts. While 2012 was considered the first social media election, its 2016 successor will likely blow it out of the water in terms of engagement and overall impact. Below are seven election-related hashtags to follow...

How Pokemon Go Has Taken Over The World & Web!

How Pokemon Go Has Taken Over The World & Web!

In the week that political resignations, leadership battles and market turmoil dominated news headlines, a certain monster-hunting mobile game was busy making waves online. Pokemon Go’s mixture of gaming and reality has proved a huge success. SimilarWeb says players are using Pokemon Go for an average of 43 minutes a day – that’s more...

Allow Your Team To Get The Job Done

Allow Your Team To Get The Job Done

Understanding business teams Relying on spreadsheets can no longer support today’s mobile employees. Business teams now both want and need to work in a more agile way and this will accelerate even further as the digitally-savvy ‘millennials’ enter the workforce. Therefore, business leaders need to understand how their teams are working today, and also...