Advertising is an important part in any business. It is the fastest growing traditional medium in the UK. Outdoor Advertising is the only form of advertising that is able to target the mass market. It targets daily commuters and basically anyone who is outside their homes. And with the fast- paced lifestyle that people have these days, people are spending less and less time inside their homes. It has the ability to extend the life of Advertising Campaigns
Top 5 tips to considering when using Outdoor media advertising
Tip 1 – Audience – Outdoor advertising is a great way to reach people where they live, work & play. People now spend 70% of their time out of home. Advertisements on the road are able to reach markets that no other advertising medium can reach. It provides great coverage, frequency and impact. With passengers going through the same route every day, the chances of repetitive advertisement are high.
Tip 2 – Effective – An outdoor ad grabs the viewer’s attention and makes a lasting impression that will stay with them long after they have driven or walked by. It is 24/7, it is visible to a wide range of audience and unlike TV commercials, print and radio ads, outdoor advertisements can’t be easily turned off or ignored. With people spending more time out of home than ever before, there’s never been a better time to use outdoor advertising.
Tip 3 – Diverse – There is a multitude of advertising solutions and environments, all of which offer their own unique impact – billboards, walls, bus and rail media, street furniture, airports and taxis, digital, advans, ad nozzles and more – there is something out there to fit your needs.
Tip 4 – Affordable – Many small firms don’t explore the idea of outdoor advertising because they think it’s out of their league. In fact, many people don’t realise how cost-effective it is — because big brands use it, they assume it’s too expensive. In fact, it’s an affordable medium for almost every firm.
Tip 5 – Successful – Outdoor advertising is used by 95% of the top advertisers and with developments in technology it has driven the growth of Outdoor Media Advertising globally by introducing new formats and sizes as well as the explosion of non- traditional solutions including building wraps, laser and 3D billboards. Another benefit of advertising outdoors is that it can be combined with other mediums and it reminds consumers about the campaign in other media. Digital Media tools can be used to make the advertisement more engaging and interactive.
If you would like to speak to our outdoor media team, please get in touch today and we will be happy to advise you with all aspects of your companies advertising.