The Importance of Business Blogging

The Importance of Business Blogging

Effective content marketing is all about the pull, not the push. Business blogging is a great way of achieving this. In fact, marketers who implement a strategic blogging game plan generate up to 67% more leads than those with no clue as to what they are doing, which is why you need to keep...

Blogging For Your Business

Blogging For Your Business

It’s All About The Brand When it comes to writing a blog you want to make sure that you stick to what people expect of your brand. If you know your brand is recognised for its friendly tone of voice and is accessible to your customers, then your blog also needs to do the...

Blogging is great, but here are some dos and don’ts

Blogging is great, but here are some dos and don’ts

Blogging is great, but here are some dos and don’ts before you start: Do… Use your own voice, but make sure it’s in line with your brand Be open and honest – show your personality Create your own content Vary what you post: switch between videos, images and real stories Be conversational: you want...