This section shows all posts using the ‘effective web content’ tag.
What is Search Engine Optimisation (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to...
You’ve probably heard the term but what does it actually mean? What is it? Responsive web design is a modern approach of creating a website which provides an optimal viewing experience no matter what the device. For example, if a responsive website is viewed on a mobile phone, you as the will not need...
Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...
Effective content marketing is all about the pull, not the push. Business blogging is a great way of achieving this. In fact, marketers who implement a strategic blogging game plan generate up to 67% more leads than those with no clue as to what they are doing, which is why you need to keep...
Imagine you pick up a book – it’s a single piece of content that you’re very likely to read from beginning to end. A newspaper – there’s more variety, but you’ll probably read three or four articles in full. What happens though when you get to the internet and are swamped by choice? With...
In 2008, a small ‘micro-blogging’ platform, Twitter, was slowly starting to gain momentum. Limited to only 140 characters. Fast forward to 2016 and whether you love it or hate it, you’re probably on Twitter too. It’s found a firm seat in the top three most popular social networks in the UK, with a global audience...
Here at Give The Dog A Bone we’d hate to bombard you with unwanted emails! We thought you’d appreciate this short clip of how to deal with pestering email campaigns! It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company...
Content is what inspires, educates and compels your users. It inspires them to try new things, educates them to take action and encourages them to come back for more. It also helps search engines to pick up your website for certain search phrases and terms. The challenge is that now your users are expecting...
Google Adwords is the single most popular PPC advertising system in the world. The AdWords platform enable businesses to create ads that appear on Google’s search engine and both Google properties. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a...
PPC stands for PAY-PER-CLICK, a model of internet marketing i which advertisers pay a fee each time one of their adverts is clicked.Basically, it’s a way of ‘buying’ visits to your website, rather than earning those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to...