What Big Websites Looked Like When They First Launched

What Big Websites Looked Like When They First Launched

Old Media Meets The Web The Wall Street Journal Some things never change — one being that most of the Wall Street Journal’s website is behind a paywall. BBC No one would accuse the BBC’s current website of being the prettiest site around, but the British network has come a long, long way from...

Simplify your Online Marketing Campaign

Simplify your Online Marketing Campaign

Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...

Jump Xtreme Lands With A Bounce!

Jump Xtreme Lands With A Bounce!

We’re really excited to have been a part of the Jump Xtreme Tamworth website and park launch! After being involved with the project right from the start, developing the brand, website and other marketing collateral we can now finally celebrate it’s grand opening! From start to finish Give The Dog A Bone have worked closely with Jump Xtreme to...

SEO For Beginners

SEO For Beginners

What is Search Engine Optimisation (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to...

Lead Generation for Your Business

Lead Generation for Your Business

Here are some  key strategies for boosting your lead generation campaigns. Knowing your audience This is where it all starts. If you don’t know your audience, you won’t be able to make informed decisions about what content to write to meet their needs and interests. Get this right and the following points become that...

Keyword Analysis – Choosing the best key phrases for your website

Keyword Analysis – Choosing the best key phrases for your website

Finding the right/best key phrases for your website is an extremely important part of SEO and arguably the most important activity you will undertake on your website. Ranking for relevant and correct keywords can either make or break your website. This is not simply a case of finding the phrases with he highest search...

CONTENT IS KING

CONTENT IS KING

Page Content Since search engines are increasingly placing more emphasis on content, and in particular text, it is very important to include a considerable amount of text on your pages.  However, it is even more important that visitors have a good experience when visiting your website, so the quality of your content and relevance to...

3 top strategies to make your Google Adwords budget go further

3 top strategies to make your Google Adwords budget go further

#1: Optimise the page your Adwords are being directed to You can spend all this money and time on your adwords campaign, but unless the page you’re sending people to is optimised, you’re wasting your time. Some key tips: Match your AdWords headline to your landing page headline. Ensure that your landing page’s call...

Tips To Transform your Brand into a YouTube Sensation

Tips To Transform your Brand into a YouTube Sensation

YouTube is not just a portal for uploading and viewing video content, it’s an online community. Research shows that YouTube outperforms other social media sites in both time spent on the site and the number of pages per visit. This means that all brands should be considering how they can utilise YouTube videos to...

5 Social Media Marketing Tips

5 Social Media Marketing Tips

Over recent years social media has become the pinnacle in promoting your business to a wider audience online. We have listed a short taster of points to consider… 1. Increase website traffic using social media… Social media can be a great way to increase the chance of a potential client or customer arriving at...