This section shows all posts using the ‘Mobile Devices’ tag.
Every time you receive a message on your smartphone that your prescription is ready for collection, your delivery is on its way or that business flight has been delayed, what’s really happening? You, the customer, are getting real benefit from proactive communication strategies. But what’s the secret of doing all that right? It comes...
2015 was a big year for video and 2016 will be even bigger – Facebook reported that twice as many users now watch video via the platform, daily unique views on YouTube peaked at 1 billion, and marketers predicted that by 2017 video will account for 69% of consumer internet traffic. As more and...
The Christmas shopping season may be a distant memory now, but it’s after-effects are still being keenly felt. From Black Friday to New Year and beyond, retailers are in for an intense and financially crucial time. Under the increased strain, retailers are bound to make mistakes, but the season is stressful for shoppers who...
Your website is perhaps the most powerful tool your business has. With more and more people exclusively using their site to attract new customers, close deals and advertise their company, it is vital that every competitive company makes sure their web presence is aesthetically pleasing, optimised for the user and a real endorsement of...
The mobile is a powerful tool: 4.8 billion of the 6 billion people on the planet have one with 90% saying their phone is at arm’s reach for 14 hours of the day. Therefore it makes sense that businesses are seeking ways to utilise this small handheld device in communicating with their customers. Yet,...
Marketing is a channel which is constantly being analysed and predicted. Marketers want to know what will happen next, they want to know how they can succeed. As the year draws to a close, we look ahead to 2016 and share what could be 3 big game changers for the future of marketing. The...
…since customers are getting more visual than ever. Out with the old and in with the new… Research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas. Marketers are missing a trick. A separate survey showed out...
Offer quality content and services: Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling, useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with...
Content marketing, can be dull… There are heaps of content marketing out there that is: – Identical – Duplicated – Stagnent – Lifeless Most content out there doesn’t stand out, let alone generate much interest, engagement and convert your visitors into leads! You NEED to stand out… All marketers operate with limited budgets, so...
As technology develops in the form of smartphones and tablets so does web design. Before the development of the growth of mobile devices us web designers simply had one main target to achieve and that was to ensure our websites displayed consistently across a range of browsers and operating systems. However, now the aim...