PPC Keyword Research

PPC Keyword Research

Keyword research for PPC can be incredibly time-consuming, but it is also VERY important. Your entire PPC campaign is built around your chosen keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign you are probably...

Best Practices For Writing Content

Best Practices For Writing Content

Be wise when selecting your keywords You should write your content for your audience and not the search engines. You must however include a little optimisation. When it comes to optimising: Include a selected keyword in your copy/content. Don’t mention it too many times! Select one primary keywords and some supporting ones to go...

Implementing SEO changes

Implementing SEO changes

This blog will show you how you can now make changes to your websites to improve your visibility on search engines. title tags The Title of each page on your website should be an accurate, concise description of the content on the page.  This is a very important element of “On Page” Search Engine Optimisation. Here...