This section shows all posts using the ‘SEO’ tag.
Understanding business teams Relying on spreadsheets can no longer support today’s mobile employees. Business teams now both want and need to work in a more agile way and this will accelerate even further as the digitally-savvy ‘millennials’ enter the workforce. Therefore, business leaders need to understand how their teams are working today, and also...
It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases...
It’s All About The Brand When it comes to writing a blog you want to make sure that you stick to what people expect of your brand. If you know your brand is recognised for its friendly tone of voice and is accessible to your customers, then your blog also needs to do the...
Images Unlike on Twitter where you can choose to include an image in your tweets, adding an image is required for you Facebook post/ad. The recommended size of your images should be 1200 by 627 px. Facebook lets you choose up to 6 images to show in your ad, this will rotated as the...
Here are some key strategies for boosting your lead generation campaigns. Knowing your audience This is where it all starts. If you don’t know your audience, you won’t be able to make informed decisions about what content to write to meet their needs and interests. Get this right and the following points become that...
A blog is a discussion or informational site published on the World Wide Web. Blogging can be a right royal pain in the backside for many people who are short of ideas and pushed for time so I have put together a short list of things to help. Everyone will have different opinions on...
Creating a range of engaging content is essential to your marketing strategy. But how do you actually know if that content is engaging? Strategies need to be adaptable and versatile, ready to change in an instant to meet the ever-evolving needs of consumers. The only way to stay on top is by tracking your content...
Be wise when selecting your keywords You should write your content for your audience and not the search engines. You must however include a little optimisation. When it comes to optimising: Include a selected keyword in your copy/content. Don’t mention it too many times! Select one primary keywords and some supporting ones to go...
Google page load speed plays an important part in your websites success. The page load speed impacts the user experience and total number of conversions you ultimately get. A 1 second delay in page load time results in: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions 47% of people...
what is link building? Link building is the process of acquiring links from other websites to your own. This is an extremely important element to the SEO process – Google was initially built focussed primarily on links around the web. Onsite SEO: are the changes you make to your website, with the overall aim of telling...