Improve the structure of your URL’s

Improve the structure of your URL’s

Creating descriptive categories and filenames for your content on your website can not only help keep your site tidy and organized – it can lead to more accessible crawling by search engines. Lots of URLs can be confusing and unfriendly to the average user – visitors may be intimidated by extremely long, cryptic words....

Tips To Transform your Brand into a YouTube Sensation

Tips To Transform your Brand into a YouTube Sensation

YouTube is not just a portal for uploading and viewing video content, it’s an online community. Research shows that YouTube outperforms other social media sites in both time spent on the site and the number of pages per visit. This means that all brands should be considering how they can utilise YouTube videos to...

Connecting with potential customers through Search Engine Marketing

Connecting with potential customers through Search Engine Marketing

Search Engine Marketing or SEM , is one of the most effective ways to get your business noticed in an increasingly large and competitive market. Search Engine Marketing is a way of marketing a business through the means of paid advertising that come up on search engine results pages. There adverts are usually found...

SEO: What not to do!

SEO: What not to do!

There are some critical mistakes that you can make when making efforts to improve your online search performance. Even worse you may come across organisations who deliberately apply these techniques to bring about search performance improvement. We call these techniques ‘Black Hat SEO’. Best advice is to avoid them at all costs; they may...

Why blogging is important for your business

Why blogging is important for your business

Whether you are a tiny company based in Cheshire or a global organisation blogging is a key element to your online marketing strategy. Here are a few reasons why you and your company should be blogging! 1) A blog drives traffic to your website 2) Increase your Search Engine Optimisation (SEO) 3) Positions your...