Blogging For Your Business

Blogging For Your Business

It’s All About The Brand When it comes to writing a blog you want to make sure that you stick to what people expect of your brand. If you know your brand is recognised for its friendly tone of voice and is accessible to your customers, then your blog also needs to do the...

How To Improve Return!

How To Improve Return!

More and more marketers are making potentially ill-judged, all-too-swift investments in new platforms in an effort to reverse declining response rates, caused for a raft of reasons: increased marketing channels, customers having more choice and savvy consumers zoning out prolific advertising, to name just a few. So, what can marketers do to improve returns...

Customer Experience Tools that Benefit Businesses and Customers

Customer Experience Tools that Benefit Businesses and Customers

ECOMMERCE EMAILS SHOULD BE MOBILE OPTIMISED Email is still one of the biggest ROI drivers in ecommerce. Referral schemes or email offers sent via newsletters can often start a new relationship with a business, or they can bring a lost client back. Presenting new products and deals in the form of a newsletter can...

How To Attract An Audience Through Good Instagram Captions!

How To Attract An Audience Through Good Instagram Captions!

Instagram is based all around imagery and visuals. The quality of your photos will influence the way you gain iInstagram followers and differentiate you from your competitors. You need them to become interested in the brand and what it is all about. Showing off what the business is like in real time, the human...

Social Media Audiences for Small Businesses

Social Media Audiences for Small Businesses

Understand your audience If you don’t know who your audience is, it doesn’t matter what tools and apps you have in place. So, the first step is to define your target audience. Take your typical customers. • Are they male or female? • What age are they? Are they Millenials, Gen Xers or baby...

A Guide to Launching New Campaigns on Social Media

A Guide to Launching New Campaigns on Social Media

Top tips when launching a social media campaign: 1) Be authentic – not promotional Avoid appearing overly promotional, because it won’t appeal to consumers and definitely won’t engage them to follow you. Instead try to tie your content into current events or cultural moments that are of interest to your audience. Not only responding...

The Rise Of Snapchat – Another Social Media Giant

The Rise Of Snapchat – Another Social Media Giant

Snapchat, the video and picture messaging system that has exploded and changed the way in which we communicate with each other. More and more our society is in constant need of accessing information on their own time- getting what they want, when they want it. Snapchat fits this niche perfectly; creating a communication system...