PPC stands for PAY-PER-CLICK, a model of internet marketing i which advertisers pay a fee each time one of their adverts is clicked.Basically, it’s a way of ‘buying’ visits to your website, rather than earning those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for advert placement in a search engines sponsored links when someone searches a keyword that is related to their business offering.
Overtime an ad is clicked, sending a visitor to the website, we have to pa the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than you may for the click. For example, if you pay £2 for a click, but the click results in a £200/£2000 sale, then you’ve made a healthy profit! One click pays for your months worth of budget!
A lot goes into building a winning PPC campaign: from research and selecting the right keywords, to organising those keywords into well-organised campaigns and ad groups, to setting up PPC landing pages that are optimised for conversions. Search enhances reward advertisers who can create relevant targeted PPC campaigns by charging them less for advert clicks.
If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to even higher profits for the business. So if you want to start using PPC, it’s important to learn how to do it right or employee a specialist who knows what they are doing.