2015 was a big year for video…

2015 was a big year for video…

2015 was a big year for video and 2016 will be even bigger – Facebook reported that twice as many users now watch video via the platform, daily unique views on YouTube peaked at 1 billion, and marketers predicted that by 2017 video will account for 69% of consumer internet traffic. As more and...

Keeping your Relationships with Loyal Customers

Keeping your Relationships with Loyal Customers

Companies spend many days wondering how they can improve customer loyalty. It’s no wonder why. Access to customers is growing – a marketers dream – but at the same time, customer loyalty is getting harder and harder to achieve. The challenge is the many paths to take when it comes to building the customer...

Coping with Negative Feedback Online

Coping with Negative Feedback Online

The Christmas shopping season may be a distant memory now, but it’s after-effects are still being keenly felt. From Black Friday to New Year and beyond, retailers are in for an intense and financially crucial time. Under the increased strain, retailers are bound to make mistakes, but the season is stressful for shoppers who...

Online Marketing

Online Marketing

Email marketing Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website. Email marketing has the benefit of lower costs and...