fCustomer relationship management are centralised databases CRMs store all your prospect information in one place, so you never need to dig through your own files to find something. CRMs automate data entry With CRM, you never need to spend time logging emails, calls or meetings again. It’s all do automatically! CRMs include your prospects’...
Best Practices For Writing Content
Be wise when selecting your keywords You should write your content for your audience and not the search engines. You must however include a little optimisation. When it comes to optimising: Include a selected keyword in your copy/content. Don’t mention it too many times! Select one primary keywords and some supporting ones to go...
The Rise Of Snapchat – Another Social Media Giant
Snapchat, the video and picture messaging system that has exploded and changed the way in which we communicate with each other. More and more our society is in constant need of accessing information on their own time- getting what they want, when they want it. Snapchat fits this niche perfectly; creating a communication system...
Enhancing Page Speed
Google page load speed plays an important part in your websites success. The page load speed impacts the user experience and total number of conversions you ultimately get. A 1 second delay in page load time results in: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions 47% of people...
Setting Up Your Facebook Campaign – The Basics
1) Choose Your Objective What do you want to accomplish with your ad? Do you want people to visit your website, ‘like’ your Facebook page or claim an offer? Or do you want people to download your app? The main options used are to send people to your website and boosted posts, but there...
Advertising On LinkedIn
LinkedIn Advert Types Like Twitter & Facebook, with LinkedIn you have the choice to create either an Ad or a Sponsored Update. An ad is like your standard banner advertisement: it contains a picture and not much text, placed on the side of the screen. Here is what the ad would look like in...
Advertising On Twitter – Twitter Ad Types
You have a choice between several different options if you a looking to pay for advertising on Twitter. Promoted Tweets, Followers (Promoted Account), app installs or engagements, or video views on Twitter. When deciding between the options, think about what your goal is. Do you want people to view your blogs or visit the...
Boosted Posts & Promoted Posts
There are 3 levels to a Facebook ad campaign. The creation of the ad campaign begins with setting the objective of your campaign, then goes into deciding who you want to target with the ad and what pricing to set. The campaign finishes with the creative aspect of choosing images, and writing the copy....
Email Marketing Rules The Roost For ROI
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...
Building an online reputation
what is link building? Link building is the process of acquiring links from other websites to your own. This is an extremely important element to the SEO process – Google was initially built focussed primarily on links around the web. Onsite SEO: are the changes you make to your website, with the overall aim of telling...