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February 2020

Tips for Effective Email Marketing
Digital MarketingEmail MarketingMarketing

Tips for Effective Email Marketing

  Include your visual brand No matter what type of marketing you’re trying to implement for your business, you must always reinforce your visual brand, and email marketing is no different. Always ensure your logo and brand style is reflected throughout any email campaign. Subject Lines Always keep it strong but simple – we’d...

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Common spam words to avoid in email marketing
Digital MarketingEmail MarketingGive the Dog a BoneMarketing

Common spam words to avoid in email marketing

Have you often wondered why your carefully planned email campaign doesn’t receive the interaction that you had hoped for? One of the most common reasons for this is that your email actually arrives in your recipients junk folder rather than their inbox. There are many reasons why this could happen, from poor domain authentication,...

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