Whether you are a large or small business, creating effective but low cost marketing strategies is very important. The following tips will cost you nothing and allow any marketing budget your company does have to be used elsewhere.
1. Social Media
There are plenty of businesses out there that still aren’t using social media, if your company is one of them it’s time to start… You don’t necessarily have to bombard yourself with all the different social media platforms at once because this can easily be overwhelming and time consuming. We suggest you start by thinking which platforms are best for your business and focusing on one or two as a starting point to engage with prospected and current customers.
A simple way to help decide which is the best platform to get started with, is to think about what product or service your company offers and make a educated decision. For example, if your product is visual, it may be best to setup a Pinterest or Instagram account firstly but if you think it would be best to share information to promote your service, Twitter or Facebook could be the way forward.
2. Email Marketing
Email Marketing is an effective way to engage with your customer base. You can offer your customers exclusive offers or simply ensure they are up to date with any news relating to your company.
You may already have a collection of email addresses that you can send your promotional emails to, but we would also advise that you add a ‘mailing list signup form’ to your website to help attract more prospected customers and ensure that your contacts stay fresh and current.
I’m sure you have already been advised to use blogging as an effective marketing tool for your company but you may not understand why… Providing non-salesy content to your clients can have a positive affect. Potential clients will quickly see that you know your stuff and will feel more confident in choosing your business in the future.
The other main benefit of creating regular blog posts is the impact it can have on SEO (Search Engine Optimisation). Adding relevant content to your website can significantly increase your website’s ability to be found on search engines – In short, more content means more traffic and possibly more leads.
We have plenty more marketing tips for small and large businesses but we’re hoping the 3 above will help you get started… If you would like to know more, please get in touch and we will be happy to assist in growing your business through internet marketing.