#1: Optimise the page your Adwords are being directed to
You can spend all this money and time on your adwords campaign, but unless the page you’re sending people to is optimised, you’re wasting your time.
Some key tips:
- Match your AdWords headline to your landing page headline.
- Ensure that your landing page’s call to action contrasts clearly from the rest of the page so people know where to go/engage!
- Keep your landing page simple and to the point.
- Make sure your uniques selling point in you campaign is the same as your landing page.
For more information on Google AdWords landing pages click here.
#2: Split test your AdWords advert at least every 6 weeks
Split testing is a way of comparing multiple versions of a web page (homepage or landing page) to find out which one converts visitors best. When the test is run, traffic to the page is split among the different versions and their performance is tracked.
The six week period is completely up to you. You can check sooner or later, this is just a rough guide. We believe that 6 weeks gives you the clearest results.
Top variables to test:
- Headline
- Display URL
- Device Targeting
- Ad Extensions
- Time-of-Day Budget Increases
- Call to Action copy
#3: Use different keywords for different target markets
For example, if your offer is a free meal for a child in a Thai restaurant and your market is ‘busy families’, use words like “busy schedules” or “healthy food restaurants”.
Another option could target people who are looking for a quick fix, consider words like “fast food” or “cheap pizza”. Emphasise that your food is quick and easy.
In short, think like your audience, this is key to your success.