With the rise of technology and the ever-growing influence of the internet, maintain a strong online presence has become vital for every business, no matter the size. It can be difficult to stand out and get noticed amongst your competitors, so we have collated seven proven strategies to help your business stand out and help you achieve your goals online.
Search Engine Optimisation (SEO)
Search Engine Optimisation, or SEO, is the process of optimising your website to rank higher on search engines such as Google, Bing and Yahoo. This involves placing keywords into the website, utilising meta tags in all the relevant places. SEO is a great technique to boost your websites visibility.
Content Marketing
Content marketing involve using different types of content to promote your business online. Utilising relevant content that attracts, informs and engages your customer base is vital for your growth online. Through blog posts, videos or social media posts, content marketing can help you build your online presence.
Social Media Marketing
Utilising social media channels such as Facebook, Instagram and X (Formerly Twitter) has become the norm for businesses. Social media is a powerful tool that allows your business to reach many people at the click of a button. By creating and sharing relevant content through social media, you can drive traffic to your website and increase your digital footprint.
Email Marketing
Email marketing is still as important as it ever was despite the rise of social media marketing. If you have a database of emails, you should be utilising this to let them know the latest news on your business and driving them towards any promotions you may have. Keeping your customers up-to-date with the goings on in your business is a must, and email marketing is a great way to do that.
Pay-Per-Click (PPC)
Pay-Per-Click, or PPC involves your company leveraging paid for space from search engines such as Goggle. This will put your business front and centre of search engine results for specific keywords. This can be a quick and effective way of promoting your business online.
Video Content
Video content can be a powerful tool in driving potential customers towards your online presence. By creating high quality video content showcasing your company message and services, you can drive traffic to your website and social media channels.
Local Listings and Directories
Utilising local listings and directories such as Google My Business, Yelp and Facebook Groups, can help you reach potential customers in your local area. By creating listings such as these you can improve your visibility on search engines and make it easier for customers to find your business online.
If you think that your business would benefit from any of the above, or you have a project that you’d like to discuss with us, then get in touch today for an informal chat with a member of our team. We’re on hand to help you and your business grow online.