Anchor text – :

Anchor text – :

  • This is clickable text that users/visitors to your site will see as a link.
  • This link tells users and Google information about the page.
  • The better the anchor text the easier it is for users to navigate and for Google to understand what you’re linking is about.


  • The text you use for the link should give users and Google a basic idea of what the page is all about.
  • Make it easy for users to easily recognise the difference between regular text and anchor text (your links).


  • Use generic text for the links such as ‘page’ and ‘click here’.
  • Using text that is off-topic and that has no relevance to the page it is linked to.
  • Use long, keyword filled anchor text just for search engines.