Despite its age, blogging remains a powerful marketing tool. In fact, it is so effective that one in three marketers include blogs or websites as part of their strategies. Whether you’re just getting started with content creation or looking to refresh an established brand presence online, the might and staying power of this digital strategy should not be overlooked!
Research suggested that most consumers read blogs multiple times per week and have purchased something from a brand after reading the company’s blog.
Blogs are an invaluable asset when it comes to making sure your website stands out from the competition. Not only do they help engage visitors and boost conversions, but by optimizing for key search terms you can ensure that more people will find what you have to offer online!
Ultimately, sites with robust blogs have more search potential and can implement SEO strategies much easier than sites that don’t.
Why is blogging important?
Perhaps the most important reason why blogging is important is that it gives you the opportunity to create relevant content for your target audience. Use this as a marketing strategy to push traffic back to your website.
Make the blog on your website the foundation for all of your social media platforms.
Blogs increase your SEO. Fresh content is still a key to beating out your competitors on the search engine results page.
Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.
Connect with your customers on another level by launching a blog and creating an online home base for them to explore. Engage in meaningful dialogue, showcase the latest updates about your business or product, and create relationships that will last far beyond their visit!
If you have a project that you’d like to discuss with us, then get in touch today for an informal chat with a member of our team. We’re on hand to help you and your business grow online.