Mentioned by some as “the future”, Digital Marketing is very popular with marketeers and companies alike.
#1: Optimise the page your Adwords are being directed to You can spend all this money and time on your adwords campaign, but unless the page you’re sending people to is optimised, you’re wasting your time. Some key tips: Match your AdWords headline to your landing page headline. Ensure that your landing page’s call...
SEO (Search Engine Optimisation) and Google AdWords – the two go hand in hand. When a prospective customer is looking for a product, service, promotion, or anything from anywhere in the world, they’re likely to search for it on Google. By using Google AdWords – it will get you found. For a small business,...
This blog will help you turn your existing website into a fully operational marketing tool. Not only improving your website’s search engine visibility online, but building traffic to your website and converting visitors into customers. The first stage is to check whether it is achievable with your current website and whether you should use your...
There seems to be nothing stopping the rise of Instagram. The Facebook-owned photo sharing platform has quadrupled its monthly active users since 2013 ; there is no end in sight to its success. Instagram announced its community had reached 400 million users globally at the end of last year, 14 million of which are in the...
There is an incredible number of directory sites out there for small business owners that are all willing to list your company for free. However, most SME owners probably haven’t realised how important these sites are for getting their business recognised. In fact, we would recommend having your business listed on as many directories...
…that Maximises Your News Feed Exposure Here are a few tips and tricks on how to boost your business on Facebook! There are 40 million active business pages on Facebook, which only 2 million actively advertise. Facebook is not only over taking youtube for video, but taking over for email and television (by 10 times). Mobile...
Here are a few free top tips for Twitter Show your face on your profile! Make sure that there are no spelling mistakes on your profile. Use relevant keywords for both SEO purposes and to help people find you! Cut out unnecessary words, (keep it short and sweet). Talk about what makes you (your...
Facebook just turned 12 (yes, it’s okay if that makes you feel super old.) This year, the social network is marking the milestone, which it has been dedicated to “Friends Day,” with a new personalised video feature that weaves together memories with friends into shareable video clips. The videos are similar to the company’s...
Every time you receive a message on your smartphone that your prescription is ready for collection, your delivery is on its way or that business flight has been delayed, what’s really happening? You, the customer, are getting real benefit from proactive communication strategies. But what’s the secret of doing all that right? It comes...
Blogging is great, but here are some dos and don’ts before you start: Do… Use your own voice, but make sure it’s in line with your brand Be open and honest – show your personality Create your own content Vary what you post: switch between videos, images and real stories Be conversational: you want...