Here are some simple, yet effective features that all businesses can take advantage of, designed to establish and develop a useful presence for your company on LinkedIn. 1. Make the most of your company summary Your business page is the first thing a potential client or customer will see. You need it to stand...
Coping with Negative Feedback Online
The Christmas shopping season may be a distant memory now, but it’s after-effects are still being keenly felt. From Black Friday to New Year and beyond, retailers are in for an intense and financially crucial time. Under the increased strain, retailers are bound to make mistakes, but the season is stressful for shoppers who...
Online Marketing
Email marketing Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website. Email marketing has the benefit of lower costs and...
Connecting with customers through Search Engine Marketing
Search Engine Marketing or SEM , is one of the most effective ways to get your business noticed in an increasingly large and competitive market. Search Engine Marketing is a way of marketing a business through the means of paid advertising that come up on search engine results pages. There adverts are usually found...
Keeping your Digital Customer Happy!
An experience that leaves people happy and fulfilled should be your number one priority for any marketing agenda! With customer satisfaction, or rather dissatisfaction, carrying ever more influence, there is no room for slack and so much room for improvement. We’ve all read some less than flattering reviews. Great unless your client or business...
Handling your company Social Media through Christmas & New Year
You’ve worked hard all year (well, most of the year). Surely you’re allowed to switch off completely over the holidays – including taking a break from your social media campaign? Unfortunately, the answer’s ‘no!’. We recommend that you never allow your social media to fall completely silent, even over the Christmas break (Thats when...
Factual Friday – Social Media
The use of social media is becoming increasingly popular within content marketing strategies. According to the CMA (Content Marketing Association) 80% of companies plan to increase its use with nearly half of them looking to increase use up to 50%. This is likely to lead to increased investment as a result, many are planning invest...
3 Online Marketing Tips for Your Business
Whether you are a large or small business, creating effective but low cost marketing strategies is very important. The following tips will cost you nothing and allow any marketing budget your company does have to be used elsewhere. 1. Social Media There are plenty of businesses out there that still aren’t using social media, if your...
Why You Should Be Using Digital Games In Your Content Marketing
Content marketing, can be dull… There are heaps of content marketing out there that is: – Identical – Duplicated – Stagnent – Lifeless Most content out there doesn’t stand out, let alone generate much interest, engagement and convert your visitors into leads! You NEED to stand out… All marketers operate with limited budgets, so...
Install a HTML Email Signature
Many of our clients have asked us how to setup an HTML signature in Outlook, so we have put together the following steps as a quick guide to assist you with adding a HTML Email Signature in Microsoft Outlook 2013 on a Windows computer. 1. Launch windows explorer 2. Copy the following text and...