Whether you are looking for a one-off mailshot or looking to start a long-term marketing strategy, we can help design, create, and send your email campaign.
Email marketing remains one of the most powerful tools for businesses to engage, retain, and convert customers. Despite the rise of social media, email marketing campaigns can generate impressive results, with a potential return on investment of up to 4400%. To help you harness this potential, we’ll guide you through the essential steps for...
Email marketing is perfect for promoting your business. It is effective because the people you are reaching have already expressed an interest in your company’s product or service which means they could already be a potential lead who just need to be pushed over the line. 1. Reach With possibly the exception of your...
Include your visual brand No matter what type of marketing you’re trying to implement for your business, you must always reinforce your visual brand, and email marketing is no different. Always ensure your logo and brand style is reflected throughout any email campaign. Subject Lines Always keep it strong but simple – we’d suggest...
Have you often wondered why your carefully planned email campaign doesn’t receive the interaction that you had hoped for? One of the most common reasons for this is that your email actually arrives in your recipients junk folder rather than their inbox. There are many reasons why this could happen, from poor domain authentication,...
Whether your company already uses email marketing or you are trying to decide if it’s a good strategy for you, there are some pros and cons you should consider. PROS Email Marketing is affordable, depending on the size of your data set you could pay from £30 – £150 + VAT per month to...
Microblogging site Twitter is to stop counting photographs and links in its 140-character limit for tweets, according to a report from Bloomberg. The change could be made within the next two weeks! The company has not yet commented on the report. But in January, founder Jack Dorsey said Twitter would explore ways of enabling its users to...
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...