CONTENT IS KING

CONTENT IS KING

Page Content Since search engines are increasingly placing more emphasis on content, and in particular text, it is very important to include a considerable amount of text on your pages.  However, it is even more important that visitors have a good experience when visiting your website, so the quality of your content and relevance to...

Implementing SEO changes

Implementing SEO changes

This blog will show you how you can now make changes to your websites to improve your visibility on search engines. title tags The Title of each page on your website should be an accurate, concise description of the content on the page.  This is a very important element of “On Page” Search Engine Optimisation. Here...

3 top strategies to make your Google Adwords budget go further

3 top strategies to make your Google Adwords budget go further

#1: Optimise the page your Adwords are being directed to You can spend all this money and time on your adwords campaign, but unless the page you’re sending people to is optimised, you’re wasting your time. Some key tips: Match your AdWords headline to your landing page headline. Ensure that your landing page’s call...

A Quick Lesson on Basic SEO

A Quick Lesson on Basic SEO

This blog will help you turn your existing website into a fully operational marketing tool. Not only improving your website’s search engine visibility online, but building traffic to your website and converting visitors into customers. The first stage is to check whether it is achievable with your current website and whether you should use your...

Growing Popularity – Visual Marketing

Growing Popularity – Visual Marketing

There seems to be nothing stopping the rise of Instagram. The Facebook-owned photo sharing platform has quadrupled its monthly active users since 2013 ; there is no end in sight to its success. Instagram announced its community had reached 400 million users globally at the end of last year, 14 million of which are in the...

Improve the structure of your URL’s

Improve the structure of your URL’s

Creating descriptive categories and filenames for your content on your website can not only help keep your site tidy and organized – it can lead to more accessible crawling by search engines. Lots of URLs can be confusing and unfriendly to the average user – visitors may be intimidated by extremely long, cryptic words....