We know many say it but we really are different from the others…
What is Search Engine Optimisation (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to...
Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...
We appreciate rebranding your business can be a daunting task and is not necessarily the way forward for your company. However, sometimes a brand refresh can breathe new life into a company or product and as long as it is done at the right time and for the right reasons, it can help move...
What is SEO? In short, search engine optimisation (SEO) is the term for increasing the position your website appears in search engines such as Google, Bing and Yahoo without paying the search engine (Pay Per Click) for the privilege. Websites are ranked based on what the search engine believes is relevant content for the...
We love working for all of our clients, and our jobs gets even better when we receive feedback like this! “I have enjoyed a great working relationship with GTDAB for a number of years, and have always been impressed by the quality of their work, and the timely manner in which projects are completed....
Rebranding your company doesn’t come without risk. Yes, you (should) end up with a shiny new logo, new marketing material and maybe even a brand spanking new website, but you do run the risk of losing your already built-up audience. If you’ve done things correctly, your brand should be recognised within your industry and...
If you’re looking to improve the basic search performance of your website, then this blog will be extremely useful! Follow our five suggestions to improve your search engine optimisation and watch your website rise to the top of the search engines. Keywords are Key The number one driver of visitors to your website is...
Marketing Agencies have the ability to prove ROI on your marketing activities. Proving ROI on marketing activity is not an easy thing. If specific measurement is what you require, become a true partner with your agency and the results will be magical. Marketing Agencies can present you in a better light than you could...
Include your visual brand No matter what type of marketing you’re trying to implement for your business, you must always reinforce your visual brand, and email marketing is no different. Always ensure your logo and brand style is reflected throughout any email campaign. Subject Lines Always keep it strong but simple – we’d...
Have you often wondered why your carefully planned email campaign doesn’t receive the interaction that you had hoped for? One of the most common reasons for this is that your email actually arrives in your recipients junk folder rather than their inbox. There are many reasons why this could happen, from poor domain authentication,...