We know many say it but we really are different from the others…
Email marketing Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website. Email marketing has the benefit of lower costs and...
Search Engine Marketing or SEM , is one of the most effective ways to get your business noticed in an increasingly large and competitive market. Search Engine Marketing is a way of marketing a business through the means of paid advertising that come up on search engine results pages. There adverts are usually found...
The mobile is a powerful tool: 4.8 billion of the 6 billion people on the planet have one with 90% saying their phone is at arm’s reach for 14 hours of the day. Therefore it makes sense that businesses are seeking ways to utilise this small handheld device in communicating with their customers. Yet,...
An experience that leaves people happy and fulfilled should be your number one priority for any marketing agenda! With customer satisfaction, or rather dissatisfaction, carrying ever more influence, there is no room for slack and so much room for improvement. We’ve all read some less than flattering reviews. Great unless your client or business...
The use of social media is becoming increasingly popular within content marketing strategies. According to the CMA (Content Marketing Association) 80% of companies plan to increase its use with nearly half of them looking to increase use up to 50%. This is likely to lead to increased investment as a result, many are planning invest...
Generally speaking, every brand should have guidelines in some form. A company’s brand is reflected in not only their logo and colour palette but also the copywriting style within their website and other marketing material. As a business, your brand has to be consistent and recognisable in order to build trust with customers and...
Whether you are a large or small business, creating effective but low cost marketing strategies is very important. The following tips will cost you nothing and allow any marketing budget your company does have to be used elsewhere. 1. Social Media There are plenty of businesses out there that still aren’t using social media, if your...
Unless you have had your head in the sand for the past few years you will have heard of an e-brochure. Also known as a Digital Brochure, it is a way of digitally showcasing your business offering on the internet. But why? Surely people still like to hold a glossy brochure, have something to...
Content marketing, can be dull… There are heaps of content marketing out there that is: – Identical – Duplicated – Stagnent – Lifeless Most content out there doesn’t stand out, let alone generate much interest, engagement and convert your visitors into leads! You NEED to stand out… All marketers operate with limited budgets, so...
Giving presentations can unnerve even the most confident of business people. You have to make a good first impression visually, ooze expertise and remain calm and composed. Today’s tips will guide you on doing just that. Whether you’re an amateur at business presentations, or merely want to refresh the way you do it, these...