Ensuring your website not only looks great but is also ranked by the most popular search engines is one of the greatest tasks in marketing your business online.
SEO has been part of digital marketing for a long time, and it’s still one of the main ways people discover businesses online. What changes is how it works. Search engines tweak the rules constantly, which means the approach that worked a year ago doesn’t always hold up now. Staying visible is less about...
Being online is just part of running a business now. Whether you like it or not, most people will look you up before they ever pick up the phone or send an email. What they find — your website, your social posts, how active you look — all feeds into the decision they make....
In the ever-evolving word of digital marketing, Search Engine Optimisation (SEO) continues to be at the forefront of marketing techniques for businesses both small and large. Organic Search Engine Optimisation is more vital than ever before. Organic SEO is the process of optimising your website to rank higher on search engines such as Google,...
With the rise of technology and the ever-growing influence of the internet, maintain a strong online presence has become vital for every business, no matter the size. It can be difficult to stand out and get noticed amongst your competitors, so we have collated seven proven strategies to help your business stand out and...
If you’re looking for a partner to help with your web design in Cheshire, then Give the Dog a Bone is the choice for you. At Give the Dog a Bone, we’re not your standard tech speaking marketing company – we’re straightforward and to the point professionals who want to help your business succeed...
AI has come in and revolutionised Digital Marketing for the better… or has it? Explore our latest blog post and see where the landscape of AI currently is, and where it could be heading! AI has come into all our lives and has changed elements forever, and you probably don’t even realise it. We’re...
Despite its age, blogging remains a powerful marketing tool. In fact, it is so effective that one in three marketers include blogs or websites as part of their strategies. Whether you’re just getting started with content creation or looking to refresh an established brand presence online, the might and staying power of this digital...
To help businesses build cutting-edge and competitive marketing strategies in 2023 the team at Give The Dog a Bone have put together a guide of marketing trends to watch in the next year. Influencer marketing will evolve Influencer marketing really picked up steam in 2022, 89% of marketers who currently engage with influencer marketing...
Your website should be a guided tour for your users, not a journey without a map. You want your users to have an easy and effective journey that allows them access to information quickly. If they are unable to find what your business offers, how you can be contacted or other key points of...
Why you should be doing content marketing for your business! Increased Organic Visibility & Traffic Content helps to build organic visibility, both directly by appearing for long tail searches and indirectly by supporting the primary category, service and product level pages with supplementary information around niche topics. Nowadays, it is common to see sites...