Put simply, social media is primarily online media that allows instant and social interaction.
Understand your audience If you don’t know who your audience is, it doesn’t matter what tools and apps you have in place. So, the first step is to define your target audience. Take your typical customers. Are they male or female? What age are they? Are they Millenials, Gen Xers or baby boomers? Where...
Instagram is based all around imagery and visuals. The quality of your photos will influence the way you gain iInstagram followers and differentiate you from your competitors. You need them to become interested in the brand and what it is all about. Showing off what the business is like in real time, the human...
Marketing Manager at Give the Dog a Bone These days it is common practice for both new and well-established brands to use social media to grow their following, generate leads and increase sales and market exposure. With all the different social media platforms available, it’s easy to feel overwhelmed when building your brand. But...
As a company, it’s likely that you already have 101 tasks to complete day-to-day, so finding time to manage a social media strategy can sometimes be tricky. No doubt, you’ll be looking to improve your footprint in the world of social media, because that’s what everybody seems to be doing – including your competitors!...
When promoting your company through social media it’s important to show your brand in the best light possible. Due to the quick scroll nature of social media platforms, one of the easiest ways to catch your audiences attention is through strong imagery. However, a common issue with uploading images to the various platforms is...
Instagram hides ‘likes’: Instagram is hiding the ‘likes’ count on the app in several countries to remove social pressure on users. This update allows only the user to see the number of likes a post has received. The followers of the user won’t be able to see it. The photo and video-sharing social networking...
LinkedIn has many features for the brand and social media marketer. You can establish your expertise through the LinkedIn content platform, interact with your community via brand pages and groups, and reach out to others via LinkedIn messaging. Research other businesses. A lot of businesses are on LinkedIn. If you’re interested in working with a...
Changes to Twitter that will see individuals and businesses able to create longer tweets will come into effect on 19 September, the company has confirmed. For many, the 140 character limit is a struggle – particularly when talking to more than one person at a time. But Twitter didn’t want to specifically extend the...
7 Hashtags to Follow With the 2016 US presidential election inching closer, candidates are ramping up their social media efforts. While 2012 was considered the first social media election, its 2016 successor will likely blow it out of the water in terms of engagement and overall impact. Below are seven election-related hashtags to follow...
Microsoft has announced that it is buying the professional social networking website LinkedIn for £18bn in one of the biggest tech deals in history. LinkedIn’s share price rose by 50% when the news broke. Analysts say the deal will help Microsoft boost sales of its business and email software. Ever had one of those...