Tips for Effective Email Marketing

Tips for Effective Email Marketing

Include your visual brand No matter what type of marketing you’re trying to implement for your business, you must always reinforce your visual brand, and email marketing is no different. Always ensure your logo and brand style is reflected throughout any email campaign. Subject Lines Always keep it strong but simple – we’d suggest...

How Pokemon Go Has Taken Over The World & Web!

How Pokemon Go Has Taken Over The World & Web!

In the week that political resignations, leadership battles and market turmoil dominated news headlines, a certain monster-hunting mobile game was busy making waves online. Pokemon Go’s mixture of gaming and reality has proved a huge success. SimilarWeb says players are using Pokemon Go for an average of 43 minutes a day – that’s more...

How to get NOTICED on LinkedIn

How to get NOTICED on LinkedIn

Here are some simple, yet effective features that all businesses can take advantage of, designed to establish and develop a useful presence for your company on LinkedIn. 1. Make the most of your company summary Your business page is the first thing a potential client or customer will see. You need it to stand...

Factual Friday – Social Media

Factual Friday – Social Media

The use of social media is becoming increasingly popular within content marketing strategies. According to the CMA (Content Marketing Association) 80% of companies plan to increase its use with nearly half of them looking to increase use up to 50%. This is likely to lead to increased investment as a result, many are planning invest...