Once you’ve caught their eye, you still need to drive them to engage with your website and not move away to your closest competitor.
Promote your website in the right ways: Most of the links to your site will be gained through time as people will discover your content through searching or other ways to link to it. Effectively promoting your new content will lead to faster discovery by those who are interested in your websites subject and...
Your website is perhaps the most powerful tool your business has. With more and more people exclusively using their site to attract new customers, close deals and advertise their company, it is vital that every competitive company makes sure their web presence is aesthetically pleasing, optimised for the user and a real endorsement of...
Basic mistakes are the worst kind of mistakes, don’t you think? Are you fouling foul of these six very basic parts of your website? If so, fear not – they’re easy to fix! In 2015, a successful website can be crucial for your business, but often, people get distracted and neglect their website. In...
Picking the right domain name for your company is almost as important as picking your company name. Take your time to choose the right one – remember this will be your web identity and will need to represent your company correctly as well as be easily found by a prospected customer. Obviously, your first choice...
Make your site easier to navigate: The navigation is key to helping visitors efficiently and quickly find the content they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this...
Offer quality content and services: Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling, useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with...
Simply creating a web presence for your company is easy these days. There are many companies out there offering quick setup, templated websites but for your business to really stand out from your competitors we’d suggest you consider bespoke web design tailored to your company’s needs. There are various aspects of effective web design and depending on what...
When making a decision about which Content Management System is best for you and your business, there are many different factors to get your head around. Generally, you have two main choices, which are Drupal and WordPress. Both of these systems have benefits and draw-backs, so really, the decision is left up to which...
One of the most important decisions you need to make when having your website built is deciding whether you require a Content Management System (CMS) or a static website. Although, this is an important decision to make the right choice is actually quite easy – You simply need to decide whether you would like to...
As technology develops in the form of smartphones and tablets so does web design. Before the development of the growth of mobile devices us web designers simply had one main target to achieve and that was to ensure our websites displayed consistently across a range of browsers and operating systems. However, now the aim...