Promoting antique reclaimed tiles presents unique challenges compared to having a physical store for customer visits, making a website a crucial asset for their business.
Following thorough discussions to understand their specific needs, we crafted an online presence that has effectively served them for over a decade.
In 2019, recognising the growing use of mobile devices, we revisited their website. While maintaining the essence of their traditional brand, we ensured that their business remained technologically up-to-date by creating a fully responsive website.
Additionally, we designed a customised mobile application to assist customers in visualising their tile selections. This tile simulator empowers customers to assemble a combination of tiles and request a quote based on their choices.
With their new website in operation, The Antique Floor Company decided it was time to initiate a digital marketing campaign. This campaign is led by monthly email newsletters targeting both their established and new client base.
To further enhance The Antique Floor Company’s online presence, we also integrated user-friendly features such as an interactive gallery showcasing their exquisite tile collection. This gallery allows customers to explore the intricate details and craftsmanship of each tile, providing them with a virtual showroom experience from the comfort of their homes.
In addition to the website and mobile application, we have been consistently monitoring the evolving digital landscape. We’ve helped The Antique Floor Company adapt to changes in search engine algorithms and social media trends. By optimising their online content and social media profiles, we’ve ensured that their brand remains highly visible and engaging to their target audience. This ongoing digital strategy has not only increased their online reach but has also resulted in a significant boost in sales and customer engagement.
The Antique Floor Company’s journey with us is a testament to the importance of evolving with the times while staying true to one’s brand identity. As we continue to partner with them, we look forward to exploring new avenues and technologies to keep their business at the forefront of the antique tile industry. Our commitment remains unwavering in helping them succeed in an ever-changing digital landscape.
If you have a project that you’d like to discuss with us, then get in touch today for an informal chat with a member of our team. We’re on hand to help you and your business grow online.