We appreciate rebranding your business can be a daunting task and is not necessarily the way forward for your company. However, sometimes a brand refresh can breathe new life into a company or product and as long as it is done at the right time and for the right reasons, it can help move your business forward.
The first worry for the majority of businesses, understandably, is to make any changes to their logo but if this is done in the correct way it can actually improve your branding and help to attract potential new customers.
A common misconception is that ‘your logo is your brand’ – this is not strictly true. Although, a logo is usually the must recognisable part of a business and is what communicates with your existing an potential customers, in truth a logo is just a small part of a brand of a business or product. A brand is much bigger than simply a logo.
A rebrand can be costly and you should think carefully before subjecting your company to a new look and feel, but there are many good reasons to implement a rebrand, some of which I have listed below:
Moving with the times
If your business has been around for some time, your branding may well have become recognisable to many people but it may have also become tired and outdated. For most company during the start up period, finances will have been tight and you would have likely made do with any old logo just to get up and running. However, now it may not suit the business and restrict the growth of the business.
Change in strategy and services
Overtime and with the growth of technology businesses evolve. When you started your business you may have offered less or different products or services. So what was once very effective for you could be updated to be relevant and reach your current and future target audience.
A company merger
This doesn’t require much explaining. If your company has merged with another, there’s a good chance you may want to combine the two businesses services and branding together. There is also a good chance contact details will have changed, which means you will need to create new stationery and marketing anyway, so why not take the opportunity to refresh the branding too.
Stand out from your competitors
Very often if a competitor offers a similar service to you their branding could also look similar – this can prove a problem when potential customers are trying differentiate between you and them. You may consider rebranding to stand out from other companies and try and grab a greater market share.
If you company has been fortunate to expand there is a good chance you could have outgrown your current branding and simply want to show customers that what once was a smaller company has now become a much larger competitor.
When you started as a business back in the day, there’s a strong possibility you didn’t need to consider a lot of the technology that is available today – For example you may have moved you company towards eCommerce and with this your brand may need to be tweaked to represent this.
Now you have read some of the reasons you may consider a rebrand, think carefully into whether a rebrand is right for you and if you think it might be, get in touch and discuss with us how we can help to grow your business with a new look and feel. We will take into account where your business is today and the direction you would like it to move in the future.
By no means are we suggesting that you should completely overhaul your company image, but a revamp could be just what your company needs.
If you are considering a company rebrand, please contact our expert team and we will be happy to assist you with the process.