In the modern age, a website is no longer a luxury item your business owns, it’s vital. Your website is usually the first thing that potential customers see, and it needs to give off the right impression about you and your business.
It’s vital that you treat your website as part of your business and don’t forget about it once it’s gone live – there’s many different moving parts that require regular maintenance.
Here’s five reasons that your website will require regular maintenance.
Decreased Risk of Errors
When your first goes live, there’s very likely going to be errors in your code. Whether it be missing images, broken links, or uncompressed code. These errors can make the website look unprofessional and could force users away.
With regular checks and maintenance these errors can be picked up on and corrected.
Search Engine Performance
Without regular maintenance, your website isn’t likely to appear at the top of the search engine ranks. Adding fresh content as a routine task can aid your website in a huge way.
Online Reputation
An effective search engine optimisation strategy is vital to growing your website. Do not let the content you wrote six months ago be the front facing and only content your visitors can see. Enhance your reputation with fresh, relevant content.
Website Speed
I don’t know one single person who likes using a slow and clunky website. There are many different factors that can cause your website to be slow. You need to ensure that there’s a regular task set up for someone to check the speed of your website.
Security
Security vulnerabilities aren’t something that you want to linger on your website. It can be difficult to dedicate time to regular maintenance on your website so it’s prudent to ensure that all your passwords are strong, update any software that your website requires and check for any obvious holes there may be on your website.
If you apply all the above and more to your websites, you should end up with a website working best for your company. If you’re having trouble getting there, then you can let Give the Dog a Bone help.
We’re a team of experienced designers that take all this and more into account when maintaining your website. Feel free to get in touch today and speak to a member of our experienced team.