Giving presentations can unnerve even the most confident of business people. You have to make a good first impression visually, ooze expertise and remain calm and composed.
Today’s tips will guide you on doing just that. Whether you’re an amateur at business presentations, or merely want to refresh the way you do it, these tips are for you.
It is integral to running a business, but if you feel it’s an area of weakness, don’t worry, you don’t have to be a socially confident extrovert to leave your audience wanting more.
These tips will help anyone to present with greater authority and confidence to deliver a compelling case that is memorable for all the right reasons…
Tip 1 – Write for your audience
What are they interested in, what solves their problem, meets their need or achieves an aspiration for them..?
Tip 2 – Use emotionally resonant language
Saying you are honest and reliable doesn’t have quite the same ring to it as saying you will never lie to them and never let them down. Emotionally resonant language appeals to people who make decisions based on their values …
Tip 3 – Get HELP with the content
To ensure your presentation appeals to all personality types, it is important that you present relevant content and keep it to the point highlighting the key benefits of the proposition to the client, visually it also needs to be spot on the use of clip art and powerpoint is an instant turnoff for most potential clients.
Tip 4 – People do judge books by their cover
And wine by the label, so dress and act the part. If you look the way people expect then you can focus on getting your point across, not spending time convincing them of your credibility..
Tip 5 – Think positively
Most people get nervous making presentations, particularly when the stakes are high. Try is to focus on what you want to achieve: imagine yourself walking off the stage or out of the room having delivered a fantastic presentation…
In Summary
Whether winning new business, building your personal brand or convincing investors to support your latest idea; influential presentation skills are crucial. Implement these tips and polish your presenting today!
If you would like some more advice for yourself, colleagues or employees, we would be happy to share a few more words of wisdom with you. Please get in touch on 01565 740165 and our Business Development Manager will be glad to help.