- Creating descriptive categories and filenames for your content on your website can not only help keep your site tidy and organized – it can lead to more accessible crawling by search engines.
- Lots of URLs can be confusing and unfriendly to the average user – visitors may be intimidated by extremely long, cryptic words.
- Users will have a hard time remembering/reciting the URL.
- Visitors may think that the entire URL is not needed; they may then take a portion of this and break the link – therefore resulting in them not being able to see the page.
- Remember the URL is displayed as part of search result in Google along with the snippet and site title.
- Even though Google is good at crawling all types of URL, spending the time to make your URLs as simple as possible for both user and search engine can help.
- URLs with words that are relevant to your sites content and structure.
- Make it friendly and welcoming or them when navigating your site.
- Use long, unnecessary URLs.
- Choose and use generic page names.
- Using excessive keywords – this does not make a difference to how much you will come up in a search!