Improve the structure of your URL’s

Improve the structure of your URL’s

  • Creating descriptive categories and filenames for your content on your website can not only help keep your site tidy and organized – it can lead to more accessible crawling by search engines.
  • Lots of URLs can be confusing and unfriendly to the average user – visitors may be intimidated by extremely long, cryptic words.
  • Users will have a hard time remembering/reciting the URL.
  • Visitors may think that the entire URL is not needed; they may then take a portion of this and break the link – therefore resulting in them not being able to see the page.
  • Remember the URL is displayed as part of search result in Google along with the snippet and site title.


  • Even though Google is good at crawling all types of URL, spending the time to make your URLs as simple as possible for both user and search engine can help.


  • URLs with words that are relevant to your sites content and structure.
  • Make it friendly and welcoming or them when navigating your site.


  • Use long, unnecessary URLs.
  • Choose and use generic page names.
  • Using excessive keywords – this does not make a difference to how much you will come up in a search!