As you may be aware if Google does not consider your website to be mobile friendly, it could be penalised within Google’s search results.
Knowing that websites should be mobile-friendly is nothing new. More than 80% of internet users access the web on a mobile device. Put simply, the announcement means that if your website is not mobile friendly – as in, works as well on a mobile device as on a full screen – your rankings are about to suffer the consequences.
In the past, it was sufficient to limit images and to check how a standard site looked on a smaller screen. Now, each website will be put to the test prior to being displayed and ranked accordingly. Google claims that the ongoing changes will be “significant.”
If you would like us to run the test on your behalf and provide you with advice on how you can make your website mobile-friendly, please get in touch with our experienced team.