Keeping your Relationships with Loyal Customers

Keeping your Relationships with Loyal Customers

Companies spend many days wondering how they can improve customer loyalty. It’s no wonder why. Access to customers is growing – a marketers dream – but at the same time, customer loyalty is getting harder and harder to achieve. The challenge is the many paths to take when it comes to building the customer relationship and it’s the marketer who needs to be well versed in the latest web content management technologies to solve the puzzle. The focus for marketers is getting the right content, to the right people, at the right time through the right channels.

1. Engage with customers wherever they are

Content needs to be adjusted for multiple channels. A customer may view a website on a tablet device in the morning, on a smartphone while riding on the train, and on a laptop when they arrive at the office.

2. Send “messages meant for me”

Don’t send a customer information about a product that they have never shown interest in. If a customer recently purchased a new pair of football boots, then send him promotions about clothing options for football. Also, just to make there customer experience that bit better make sure that the football section on the website is fully up-to-date!

3. Get personal

Advanced Web content management technologies give marketers a view into a customer’s previous visits. A generic 15 per cent off coupon is nice, but it’s even better when the customer receives a coupon for 15 per cent off his next purchase of football gear.

4. Keep things simple

To make the customer’s experience positive, make sure the website is easy to navigate. It’s frustrating to have to click on multiple links on different pages to get to the screen you want. One of the easiest ways to lose a customer is to provide broken links and poor search results.

6. Use compelling content, always!

This may seem obvious but you’d be surprised how many websites are painfully out of date. There’s nothing worse than going to a company’s website and seeing that the most recent blog post is eight months old. Provide fresh content and the customers will keep coming back for more.